The ICC are keeping a stern eye on ambush marketing – not the brand of crisps spectators eat, but almost down to that sort of level. A high-ranking ICC officer walked into the VIP bar at Beausejour in St Lucia and ordered, through habit, a rum and Coke before the enormity of his decision became apparent. Horror! The order was changed immediately to avert a crisis. It should have been “rum and Pepsi”.